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i am a dork.

I’ll be the first to admit it (and my two teen/tween boys will be more than happy to agree), but I fully believe that life is too short to take yourself seriously.

Savings, though? Being able to support myself as a photographer after my divorce? Traveling and reading novels and getting to go to my kids’ soccer games and running a business that makes me feel fulfilled?

I’m serious as a damn heart attack about those things.

In 2010, with an undergraduate degree in Anthropology, a full-time job as a Labor & Delivery nurse, half of the credits toward a Master’s degree in Midwifery, and two kids under the age of four, I took what can only be described as a wild (and maybe crazy) leap of faith and transitioned to a career as a family and wedding photographer.

And in the process of making that leap, I was lucky to get a fantastic piece of advice from my very first photography instructor:

“If you want to succeed, focus at least as much of your time and energy on building a sustainable business as you do on photography itself.”

I owe my career to that advice. Within a year of opening my business, I was able to quit my nursing job, and a decade later, I STILL have a thriving business that I absolutely love. Running your own business can be everything you’ve dreamed of and more.

Buuuuutttt… it can also be really, really hard. I’ve watched too many talented people give up and close their doors because being a photographer and running a successful business are two very different things.

I started educating photographers for three reasons:

  1. The world needs more successful artists. Being a successful photographer means that you are able to earn a livable wage (or more!) doing incredibly fulfilling work on a schedule tailored exactly to your needs.

  2. Most of the talented artists I know struggle to build and maintain profitable businesses. Art and business exist in two different parts of the brain and involve two very different skill sets. Unfortunately, it isn’t often that both come naturally to the same person.

  3. In the last decade, I’ve created several simple, effective systems that can be used by just about anyone, and I see no reason that other photographers should have to reinvent the wheel when they can learn and implement those systems to make their own businesses better and more profitable.

If you’re a photographer and could use some support in making your art a sustainable source of income, I’m here for you!