free business tools

Step 1: make sure you have a crystal-clear understanding of how much money you need to make to be profitable.


understand your numbers

Do you ever wonder whether you’re charging enough for your sessions? Do you feel confident in your pricing? This calculator I built will take all the guesswork (and the math) out of figuring out what you need to charge in your photography business in order to be profitable… just plug in the info specific to your business (desired salary, expenses, etc.) and receive a personalized set of numbers that you can use to guide your pricing and your goals for the year!


Step 2: plug the numbers you’ve calculated into a strategy proven to achieve profitability with each session!


simplify your sales

Online galleries are notorious for low sales averages, but in-person sales are a ton of work (and not everyone’s cup of tea). A la carte pricing makes it hard to predict your income, collections never seem to suit anyone as written, and all-inclusive pricing can result in sticker shock, even while it leaves money on the table. After trying every last one of these (and finding all of them seriously lacking in one way or another), I have a solution that has improved my bottom line and made my life MUCH easier.