i'm annemie tonken, and I want to help you
…because honestly, the odds aren’t exactly stacked in your favor:
Current statistics show that 60% of photographers close their businesses within the first year, and that of the remaining 40%, more than half fail in the 2nd year.
I’ve been beating those odds since I left my “real job” in 2010, and I fully believe that I owe my longevity in this competitive, constantly evolving niche to the fact that I’ve given equal attention and focus to my craft and my business. Along the way, I’ve seen too many highly talented people leave the industry… not because their photos weren’t good enough, but because they struggled to leverage their talent in a sustainable, manageable way. My goal is to help photographers save time and money and avoid some sneaky business pitfalls by sharing the lessons, systems, and strategies that have helped me achieve sustainable profitability in a business I love.
Running a successful photography business isn’t rocket science, but it does require a well thought-out strategy and a solid set of business tools. The good news is that you don’t have to figure it all out on your own.
This Can’t Be That Hard… right? Right! At least, it doesn’t have to be.