Lots of photographers make up their prices based on what they see other photographers charging or what they believe their market is willing to pay... and if you're one of them, I'm REALLY glad you're here!

I had two goals in creating this calculator:

First, I want you to be sure that you're correctly accounting for your individual goals, needs, and expenses when you set your prices, and second, I want to inspire you to think outside the box about how you can

This calculator will walk you through the process of figuring out how much you need to be earning during each session in order to cover your expenses and pay yourself enough to make the inevitable headaches of running your own business worthwhile!

I'm so excited you're going to take this handy little calculator I built for a test drive! I created it to help you figure out what you need to be earning to be profitable... and although it's a simple tool, the knowledge it provides is hugely important (and hugely powerful)!

Whether you're just starting out and trying to figure out how to set your pricing or looking into ways to increase your margins, I designed the calculator to make it easy to assess whether things are looking good or need to be tweaked a bit.

The only rule? Don't freak out! If you get stuck on any of the numbers, start by trying to give it your best guess... in particular, unless you have years of meticulous accounting data on hand, tallying up your fixed expenses can take some time. All of these numbers can be adjusted, though, so just play around with it! Try adding sessions or seeing what would happen if you sped up your workflow... there are lots of ways to tweak your bottom line.